Solutions ⋆ The Strategist Group

What we do

We solve problems that don’t have obvious solutions. We identify gaps, investigate strategies, look past the obvious and to the edges for data, and mash it up to answer the questions that are out in front of you in the future.

We ask provocative questions, focus on the right things and find the value story, with speed and agility.

How we do it

The following is a sample of the type of projects for which we can provide you with solutions. We are happy to spec out a custom project to meet your needs.

Sample Project Types

Strategic Story Framework for Action

Move seamlessly from strategic planning Ideation to Implementation. Avoid getting stuck in the muck. Get your simple, memorable, actionable Strawman Strategic Framework that summarizes your meeting outputs in a story format, identifies gaps, and makes recommendations for next steps.Watch the Video!

Go-To-Market Strategy

Your go-to-market (GTM) strategy is THE blueprint where you define your target audience, customer personas, messaging, and position your product for launch. It outline how you are the solution to a specific market problem. It is this strategy that determines the success of your launch.Contact Us

Customer Journey Map

Define your customers’ journey map to illustrates and understand the steps your customers go through in engaging with your company. Do this for each persona And map your content, collateral and resources to each persona at each step of their journey.Contact Us

Competitor Analysis

Assess the strengths and weaknesses of your competitors to identify the opportunities and threats your business faces in the market. This can lead to refining your existing positioning, content, roadmap and win/loss programs.Contact Us

Messaging

Define how you will communicate the value you provide to your customers and how you solve their problems. This is the foundation of how you inspire and motivate your customers to take action. Hint, it involves feelings and emotion and not just data.Contact Us

Positioning

Convey your competitive advantage by distinguishing your brand/product from your competitors. Influence customer perception by communicating your unique distinctive characteristics that set you apart.Contact Us

Product Launch Plan

Create your product launch plan that details the tasks and timelines of the marketing activities you will invest in to drive users to engage with your new product/service or feature. This plan outlines your goals, your strategy, and tasks for each team members.Contact Us

Product - Market Fit

Product-market fit is the first step in building a successful product or business. Many struggle to map their strategy to the need in the marketplace. To do so requires gathering feedback from early adopters and identifying the purchase drivers.Contact Us

Thought Leadership Plan

Becoming a Thought Leader demonstrates you have expertise and perspective in a particular field, area, or topic. The benefit is that others look to you to offer unique guidance and inspire innovation. Use it in a publicity strategy to differentiate and position your business to stand out in a crowded field.Contact Us

Story of Value

Your story of value is the underlying reason your are in business. A good value proposition will highlight what sets you apart from others in your market and how customers define your value. It shouts out why a customer should choose you.Contact Us

Market Research

Create a systematic approach to collecting data on your customer’s wants and needs using both qualitative and quantitative methods. Identify your target market correctly, what motivates them to buy, and identify the gaps in their expectations.Contact Us

Strategic Audit

Take inventory of where you are, what’s working and what’s not. We will work with you to identify what you know and where you need to delve deeper. Includes a final report.Learn More