Idea360 had a big idea. Facing commoditization of their industry, they decided to disrupt themselves and reposition themselves in the marketplace. They turned to The Strategist Group to help take their big idea and pull out the strategic plan behind it. The Strategist Group then figured out how to position the company and wrote the messaging platform to support the strategy.
The messaging was then used to wireframe the website and draft the copy and flow of the messages.
To launch the updated brand, The Strategist Group worked with Idea360 to define a content marketing strategy and implementation plan for emails, blog posts, case studies, articles and social media posts.
The launch takes place fall 2019.