Proskins Co, a UK-based manufacturer of cellulite-fighting leggings, engaged us to launch their Slim Leggings in the US. We developed the marketing strategy and brand story which led to the creation of an Influencer Marketing Campaign with the goal of collecting user evidence to substantiate the company’s scientific claims. This was followed up with social media contests.
We defined, set up and ran the Influencer campaign which resulted in numerous solid user reviews as well as 24 case studies substantiating the company claims as well as creating user stories of secondary benefits of wearing the product. Overall likes and views rose for the brand creating a new baseline.
The program was so successful that the US ran out of inventory and the UK headquarters adopted the program to use internationally.